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Fran Greenman-Schmitz

Fran Greenman-Schmitz

Fractional CMO

Fractional CMO and Founder, Strategy Solutions

📍 Madison, WI

Executive Overview

Fran Greenman-Schmitz is a fractional CMO and the founder of Strategy Solutions, a marketing and brand consultancy she has run since July 2015 from Madison, Wisconsin. She describes herself as a marketing master, brand builder, storyteller and content creator, and her work as strategy, marketing, brand, IP expansion, franchise and innovation resourcing for purpose-led companies, with clients ranging from billion-dollar organizations to start-up launches. She is an award-winning content producer, publisher and editor across print, film, TV and digital media, and holds an MBA in marketing, strategy and entertainment from the UCLA Anderson School of Management. Before founding the consultancy she spent 2003 to 2015 at American Girl / Mattel, latterly as Brand and Marketing Area Director.

Core Expertise & Deliverables

Brand Strategy & Development Content Production & Publishing Integrated Go-To-Market Campaigns IP & Franchise Expansion Purpose-Led Organizations

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